Privacy and Cookie Policy

We are a stakeholder focused company and therefore we weigh the interests of all stakeholders in the decisions we make. Your privacy and the privacy of your followers is important to us, which is why we are as transparent as possible about what we do with your/your data.

Below is the link to our standard processing agreement and describes which cookies we all deploy, how we use them and what for. If you have any questions or concerns, please feel free to contact us.

Our view on privacy

We only use data when it is in the interest of all our stakeholders or at least not at the expense of one of our stakeholders. We will never, ever sell or share your privacy sensitive data with third parties! 

In our standard processing agreement include provisions on the subject and duration of processing; the nature and purpose of processing; description of processing operations, obligations of both the controller and processor, etc.

When purchasing our products and services, you agree to our terms and conditions, the provisions of this standard processor agreement apply.

Is there a desire to procure with your own procurement terms and therefore a desire to draft your own processor agreement? This is possible. Our privacy officer will then draft a custom processor agreement together. For further questions, please feel free to contact our support.

The data that we do share with third parties is set out below. For each cookie, we explain what data we collect, how we use it and why we need it.

The cookies 🍪

Google Analytics

We use Google Analytics to continuously improve our website, content and campaigns.

Zoho Campaigns

Zoho Campaigns is our newsletter and marketing automation system.

Zoho Forms

We use Zoho Forms for our opt-in forms.

LinkedIn tracking

We use LinkedIn ads tracking to monitor the effectiveness of our campaigns.

Google Ads tracking

We use Google ads tracking to monitor the effectiveness of our campaigns.

Zoho Pagesense

We use Zoho Pagesense to make analyses to improve the use of our platform.

What we do with the data

The overarching idea of tracking all this data is twofold. On the one hand, we want to understand what works and what doesn't when it comes to the marketing we do and, on the other hand, we want to continuously improve the user experience for you and your followers.

Below we describe for each cookie what we track, where we track it and how it contributes to one of those two purposes.

Google Analytics

Google Analytics provides us with information about who visits our website (anonymously) and what the profile of that person is. The data we use is limited to how people use our website and application. We do not do anything with things like demographic and geographical data.

We mainly want to know whether people can find what they are looking for on our website. We also want to measure whether the content we publish is valuable to our followers. 

Finally, Google Analytics also tells us which ads and campaigns are doing well and which are not, so that we can target our marketing budget more effectively.

We only track our marketing website* and the use of our application We do not track the podcast website you receive from us. It's up to you whether you want to add your own Google Analytics tracking code to that website.

Read also Google Cookie Policy

Zoho Campaigns

We use Zoho Campaigns as our newsletter and marketing automation system. Here we store your information, such as:

  • E-mail address
  • Name and surname

What we do not store are, for example, the payment details. These are stored locally in our own e-commerce software (hosted in Groningen).

We use this software to keep our communications as relevant as possible. Some emails are relevant to a specific group of contacts, but not to everyone. And in a time of email overload, we want to create maximum relevance and keep the number of emails to a minimum. Zoho Campaigns and the data we collect from it helps us do that.

Read also ZohoCampaigns Cookie policy

Zoho Forms

We use Zoho Forms for the forms on our website. These forms are used to give visitors the opportunity to subscribe to our newsletter.

In order to provide the most relevant forms and content offers, Convertflow keeps track of which pages someone visits. We only use this information to offer the right forms and content in a pop-up or slide-in.

Read more here Zoho Forms & GDPR Compliance

LinkedIn tracking

Occasionally, we have a marketing campaign running on LinkedIn and we use advertisements to reach relevant professionals. To monitor the effectiveness of our campaigns, we have installed a LinkedIn tracking script that anonymously tracks who visits the page from an ad and possibly purchases a product.

Read also LinkedIn cookie policy

AdWords tracking

To monitor the effectiveness of our Google Ads campaigns, we have also installed a Google Ads tracking script. This script anonymously records which clicks lead to a purchase.

Read also Google Ads cookie policy

Zoho Pagesense

With Zoho PageSense, we analyse visitor behaviour and identify visitors when they land on our website or app. By analysing this, we can improve our platform for the benefit of our users.

Read also Zoho Pagesense cookie policy

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11 October 2022