Are you a podcaster and are you curious why it is a good move to publish your podcast on YouTube? And what impact a vodcast or videocast has on your content strategy? We list the answers for you in this article.
Why share your podcast on YouTube?
Adding a video to your podcast can be a valuable addition to your content strategy. YouTube has a huge reach and it's also free to upload a video. And by adding a video to your podcast you give your listeners something extra: a face.
A podcast is already very personal, after all you are in the ears of your listeners for minutes, but with a video you go one step further.
However, it is important to keep in mind that a podcast on platforms like Spotify, Apple & Google belong. People who are looking for a podcast are still searching on these platforms and not on YouTube. And besides, it is not possible to host your podcast on YouTube. More information about hosting your podcast read this article.
The power of video for your podcast
In addition to podcasts Nowadays, it is impossible to imagine life without videos. Almost every screen offers the possibility of showing a video. Platforms such as YouTube, Instagram and TikTok are wildly popular and Our social media timelines are filling up more and more with video.
As a podcaster, it can be valuable to respond to both trends. Why? Well, adding a video to your podcast has a number of advantages:
You benefit from the reach of YouTube.
YouTube attracts more than a billion visitors every month. A good platform for increasing your brand awareness.
You give your organisation a face.
With a podcast, you let your personal voice be heard. With video, you make it even more personal by showing your face.
You increase the interaction with your listeners.
By publishing your podcast on YouTube, you give your listeners the opportunity to respond, which can increase loyalty.
You improve the findability of your podcast.
YouTube videos ensure good findability in Google results and provide valuable links.
A vodcast or videocast on YouTube
Now that you know why adding a video can enhance your podcast content, we'll explain how you can publish your podcast to YouTube.
To share your podcast on YouTube, you need to add an image or video. You can do this in two ways: with a vodcast or a videocast. Two interesting possibilities from which to choose. To help you make your choice, we will explain what both terms mean and show you an example for inspiration.
1. The vodcast
The term vodcast is a combination of VOD, which stands for video on demand, and broadcast. A vodcast is a variant of the podcast which contains sound and a fixed image. When you add an image to your podcast, your podcast is no longer a podcast, but a vodcast.
Example vodcast
The podcast of Michael Pilarczyk and Cindy Koeman, Live Your Most Beautiful Life, is a good example of a vodcast. They show one image during the recording of the podcast, which makes it a vodcast. The podcast itself is about all kinds of topics to inspire you to start living your most beautiful life.
2. The videocast
The term videocast is also a combination of VOD (video on demand) and broadcast. The difference, however, is that with a videocast you add a moving image to your podcast. You do this by recording yourself while you are podcasting, so that the listener can watch with you.
You can use your webcam on your laptop or your camera on your phone. Would you prefer a more professional recording? Then place one or more cameras in the room to record your video.
Videocast example
In the podcast of Iris EnthovenThe podcast, called Held In eigen Verhaal (Hero in your own story), revolves around various inspiring people who have all experienced something heavy. The podcast is recorded with several cameras and later edited into one video.
How do I share a vodcast or video cast on YouTube?
Publishing your podcast with video or image on YouTube is actually quite easy. In two steps you can upload your video to YouTube.
There is also such a thing as the semi-closed podcast. This is a podcast which is not indexed by Google, but which can be listened to by anyone with the link. This form is often used for podcasts that focus on investor relations or organisations that don't mind outsiders learning more about, for example, the culture of their organisation.
In this case, you can distribute the podcast via your own email marketing software. If your email marketing software offers rss triggers (like ActiveCampaign does), then you can fully automate the sending process.
Capture your podcast on camera
To turn your podcast into a video cast, you need a video. You have three options for making a video cast: your webcam, the camera on your phone or a professional camera. Just place the webcam or camera in a good spot and start.
For YouTube users, this step is self-explanatory, but we will mention it anyway. To upload your video to YouTube, go to the VCR icon in the top right corner and choose 'upload video'. Select your file and fill in all fields as accurately as possible. This has a big influence on your visibility.
On YouTube, it is possible to view the results of your video cast or vodcast. You can see who is watching, how long they are watching and how they found your video. Valuable information to find out which episodes your listeners like and which they don't.
Advertising opportunities on YouTube
It is possible to earn money with your podcast on YouTube through advertisements. For example, you can add a commercial break before or during your video cast. Or you can collect a number of podcast sponsors. Both options require a good number of listeners. You can also choose to add bonus videos for paying subscribers of your podcast.
Your vodcast or video cast is online after following these steps.
Need help?
With these tips, we have probably got you well on your way to turning your podcast into a vodcast or videocast.
Do you still need extra help? In our Springcast community you can find fellow podcasters who might be able to answer your question. Our community contains various podcasts, podcast guests, podcast experts and locations to record your podcast.
